We are a sports equipment category expert.
Our group consists of many independent pure specialists. With athletes and enthusiasts running the daily business. When we pack a product in the warehouse, we know the feeling of excitement the customer will have unpacking it.
specialists are taking over.
We are not an average company, our service is not average, and we don’t want our people to be average. We expect every employee to count the handshakes, and not the orders. The customer experiences that don’t just end with a transaction, but with a high five, handshake, hug, thank you email or a five star love declaration on Trustpilot.
Most of us at WeSports started out in sports, and are still active athletes or enthusiasts. We have felt the excitement of competition. We have trained the hundreds of hours for a personal goal. We have felt the agony of traditional sport stores with very limited choice or sales staff that have no clue. We believe in specialists, enthusiasts serving enthusiasts.
10
Sports
41
Sport brands
42
Online stores
325
Employed experts
OUR STORES AND BRANDS.
WeSports are a group of individual companies, with both online stores, physical destinations and product brands. We are a team from all over the world, with experts in our sports, experts in product development, in online platforms, in logistics and service. We work together as a team, making each company stronger than alone.
WE.
EXECUTIVE MANAGEMENT
Martin Appelfeldt
CEO
+46 70 289 88 15
martin.appelfeldt@wesportsgroup.com
Tim Holmlund Meier
CFO
+46 70 337 74 79
tim.holmlund@wesportsgroup.com
Niklas Hammar
COO and Founder
+46 70 744 02 99
niklas.hammar@wesportsgroup.com
Niklas Jarl
CCO
+72 999 25 25
niklas.jarl@wesportsgroup.com
BOARD MEMBERS
Mikael Olander
Chairman and Founder
Lars Lindgren
Founder and board member
Peter Rosvall
Board member and investor
Martin Edblad
Board member and investor
Johan Ryding
Board member
Mikael Hagman
Board member