We Make fans.
Not customers.

WeSports is a sports equipment category expert. We are #1 within bikes, fitness, ski, hockey and floorball in Sweden and hold leading positions in racket sports, outdoor, mobility, water sports and sports nutrition. We address the elite athlete and sport and healthy lifestyle enthusiasts.

 

Building the leading online specialist sports & leisure equipment Group in the Nordics.

How do we make fans? With a proven community centric customer proposition. In a nutshell; for enthusiasts by enthusiasts.

1. Unrivaled product offering

2. The most competitive prices

3. The best shopping experience and expertise

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We are specialists in sports and leisure

  • Bikes

  • Fitness

  • Sports nutrition

  • Outdoor

  • Ski

  • Hockey

  • Racket sports

  • Floorball

  • Mobility

  • Water sports

 

42 sports brands and growing

Traditional sport players are steering away from equipment. The result is a very limited and poor choice for athletes and enthusiasts. The expertise is hard to be found. WeSports consists of independent pure specialists. With athletes and enthusiasts running the daily business. For enthusiasts, by enthusiasts.

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Latest press releases

 
News
The scandinavian heritage brand Tretorn and leading sports distributor Thevea becomes a part of WeSports

WeSports has acquired a holding stake in Thevea Brands Group and Tretorn and established a long-term partnership with the founders and management team, significantly improving WeSports capabilities as a distributor and brand partner in performance sports in the Nordics.

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RunningXpert, the leading Nordic running specialist, becomes a part of WeSports

WeSports has acquired a holding stake in the company and established a long-term partnership with the vision of becoming Europe's preferred running specialist. RunningXpert is a Danish running specialist operating the stores Løbeshop.dk, Löparshop.se Loepeshop.no and RunningXpert.com.

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WeSports relaunches award-winning European sports destination - Keller Sports

WeSports relaunches award-winning European sports goods destination - Keller Sports and KellerX. The new Keller Sports will serve as a comprehensive sports goods destination, benefiting from the expertise and market leadership of WeSports.

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Kallelse till bolagsstämma i Wesports Scandinavia AB

Aktieägarna i WeSports Scandinavia AB kallas härmed till årsstämma den 28 juni 2023.

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We look after nature and people.

Helping consumers live sustainably, with fossil free mobility and healthy sports & leisure activities.